Some insights into how I think

The common themes are technology, innovation and value creation. I’m good at grasping the core of complex human processes and technology systems. I also tend to stay close to technology because that’s where my creativity and my credibility are most valuable. Because I understand both the engineering (science) and the human processes I think that I can deal with the intangible parts of projects. I am very much a believer that strong engineering and product staff sometimes need to be given the space, support, and metrics to focus on creating value within their organizations.

Frankly, early in my career the idea of “consulting” did not cross my mind.  In one sense, I truly stumbled into the field.  My interest in art actually was a catalyst. When I

first got involved with computers and the Internet, you could literally draw a map of all the machines (computers) on the Net. I thought that I could be valuable within a company. In a relatively short period, I went from helping develop key parts of UNIX to building systems to teaching at Bell Labs.

Even when I’m consulting I see myself as part of the core management team, and my clients do so as well by involving me in their strategic efforts. When I finished a stint at Sonic Solutions we were literally applauded by the engineering organization – that’s pretty satisfying. 

You can think of a project as company artwork and my art background allows me to look at technology in a way that is both different and effective. You’ve got to know how to work the material of course: painting

alone has a myriad of techniques let alone sculpture or performance, and you’ve also got all sorts of subtle motivations and psychological drama, along with the question of your audience is and how they’re going to react.

Without belaboring the metaphor, for a technology “artwork” to be successful, if you will, the elements range from monetization to market segments to usability and include all sorts of techniques in requirements, design, engineering and operations.  You’ve got the team psychology and the drama of all the players. And the effect you’re generally after is a deep satisfaction of all the players, who become your ambassadors with customers, clients, suppliers and other employees.  And you want to make money so you can do more.

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